About

Hey there 👋 It's Gabby & Dee - the mother-daughter team behind Oh Snap® Earring Backs 💞

So, what exactly are the purpose of these colorful cubes? Well, inspiration for Oh Snap came from the common issue all earring-wearers have faced: losing pairs of earrings. We thought, there MUST be a better way to keep track of them. And just like that, Oh Snap was born 🎂

Oh Snap® Earring Backs are not your regular earring backs. They are:
✔️Colorful, so earrings are easy to keep track of when taken off.
✔️Connected (by magnets), so earrings store & stay together.
✔️Silicone, so earrings are comfortable when wearing.
✔️Cubic, so earrings balance on surfaces.

I (Gabby) am the inventor & creative, and my mom handles the business side of things 🤝 I'm in my 20s residing in New York and work full-time as a copywriter for a beauty brand, but Oh Snap is my passion project ✨ My ultimate goal is for Oh Snap to partner with jewelry brands and be their designated earring back, but for now you can shop us on Etsy 🛍️

Oh Snap's milestones throughout the years:
Year 1️⃣ : Gabby thought of Oh Snap and submitted it to a local invention program, where she learned about the business world, how to pitch ideas, and got a tangible prototype made on a 3d printer.

Year 2️⃣: Gabby brought Oh Snap's prototype & powerpoint pitches to college at the University of Miami and entered competitions to win money for funding Oh Snap's inventory and marketing. Over the summer, Gabby & Dee located a U.S. manufacturer and partnered with a graphic designers for packaging.

Year 3️⃣: Oh Snap had a soft launch through social media marketing, vendor shows, and word of mouth.

Year 4️⃣ : Oh Snap® Earring Backs were granted a patent (#10,849,393)

Year 5️⃣: Oh Snap went viral on TikTok and sold out overnight!

The future🔮: Oh Snaps will be sold in its iconic pink & blue variations on Etsy and a few local stores across the United States.

Thank you so much for everyone's support over the years!